Theory of Constraints for Marketing: How Founders Find the One Bottleneck That Limits Growth
Growth stalled? Use the theory of constraints to find the one bottleneck in acquisition, funnel, LTV or team that limits revenue, and fix it first.
Pica Rock Insights
Find the bottleneck. Fix it first.
Practical notes for SaaS, e-commerce and fintech founders on diagnosing growth, reading the right numbers and deciding where the next dollar goes. Written by Vladimir "Vlatko" Garcia, civil engineer and founder of Pica Rock Partners.
Topics
01Diagnosis & BottlenecksHow to find the one constraint that limits growth: growth audits, funnel audits and the theory of constraints applied to acquisition, funnel, LTV and team.02Metrics & Budget DecisionsMER, ROAS, CAC, LTV:CAC and the weekly P&L: which numbers should decide where your next dollar goes.03Hiring Growth HelpFractional growth partner, fractional CMO, agency or in-house hire? Fixed fee, retainer or % of ad spend? How founders can buy growth help with aligned incentives.04Growth Operating SystemsDecision cadence, creative testing rules, SOPs and the team as a constraint: the systems that keep growth from depending on guesswork.